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Student perspectives on campus reputation

Continuing the previous article "are image and reputation of university important?" the question arises of what benefits or what will be obtained when a  campus is reputable? To answer this question, this article explores the various benefits that will be obtained for highly reputable universities from various perspectives of prospective undergraduate and postgraduate students.

Student perspectives on campus reputation
Gerd Altmann from Pixabay

Undergraduate students' perspectives

A student's choice of a university is not only influenced by professionally written guidelines, but also by the factors of the lecturers, the various existing student organizations, the students, and seemingly simple things, such as detailed information on various courses and the size of the university's distance from the university. student stay. In filling out program forms, prospective students are positively or negatively influenced by the quality standards of a program. Some candidates are interested in programs that require high grades, as an indication of the high quality of the program and input.

However, to create a sustainable student market, do not rely on reputation alone. The student market is competitive and can be influenced by non-academic factors such as geographic location, outside of downtown, relative costs, quality of social life, and others. Therefore, universities must develop strategies to deal with market demands and create the image of a well-known University. Despite the increase in market segments and institutions, universities must increase factual advantages, attractiveness, challenges, special program offerings that can attract candidates so that universities automatically can achieve a unique competitive position.

Establishing a strict admissions system has several advantages. Benefits for university financial planning, giving students confidence. Programs promised at the beginning of academic and social acceptance must be implemented. A strong student admission system is not due to the existence of an effective prospectus and web site, or the high status of student institutions, but the assurance that what students experience is good, such as the availability of cheap and attractive housing, orderly and smooth lectures, the library has a stock of books. enough, IT systems run smoothly, student life is energetic and stimulating, and time spent on campus provides sweet and sweet memories. Students who are satisfied with all campus life will be the best guarantee for the reputation of the university. Later, graduates who have careers will become a safe foundation for alumni's financial improvement.

Safeguarding a strict list of new student admissions is a shared responsibility between the centre and the faculty, department, or study program. Each department or study program has its market that competes with the same department or study program at other universities or universities. New student admissions tutors can map their competitors through UCAS data, for example regarding the level of the offer, the proportion of admissions, and so on, so that they know the relative position of the department or program of study itself.

Many students prioritize the syllabus or special programs offered rather than the reputation of the University. Based on this fact, many majors or study programs develop specific programs for a particular job market. Oxford's PPE degree is renowned for offering a range of lifestyle options.

All the offers and strengths of the majors or study programs mentioned above can be maintained if they have full support from the centre. Majors need direction on market needs, programs offered, and support for curriculum changes. Establishing a strong departmental administrative agency position is the most effective way to obtain a high RAE (“A” for Nasional Accreditation Rate ) rating. Which finally guarantees the achievement of the target of acceptance of prospective students.

Postgraduate students' perspectives

Previously it was considered that postgraduates were not influenced by the market. Doctoral program students are attracted to post-graduate because of the presence of expert researchers or the reputation of the research group, while Master's candidates look for vocational programs according to their interests. However, in the 1980s there was a change. Research pathway students are becoming more important, as they can play a role in supporting research institutions within RAE, and master's programs are more attractive because they have the opportunity to continue as Ph.D. students or because they can attract full-paying overseas students.

Furthermore, students choose Master's degree programs to differentiate them from undergraduate degrees. Sometimes their goal is also to raise their image by choosing a master's degree program from a higher rated university.

Uniting graduate students with undergraduate students in one environment usually causes graduate students to be excluded. Therefore, it is necessary to create a special environment for postgraduate students. Warwick is a UK university that is trying to improve the marginalization of postgraduate programs by creating a centralized Postgraduate Program which not only standardizes and centralizes the Postgraduate student administration process but also takes over student recruitment, establishes a centre for advertising, marketing, and is open every day. This change in conditions caused an increase in the number of students enrolling from 25% to 40%.

Increased fees for universities with an increase in postgraduate students and market orientation. Expansion is also carried out abroad to attract foreign students to join the Post Program. With the increase in foreign students and national control that does not exist, the Postgraduate Program can grow and develop in an innovative academic atmosphere compared to undergraduate (Bachelor) programs. The fairly high fee for the Postgraduate Program allows study programs to recruit additional personnel who can strengthen their research performance.

Distance learning and module-based programs are among the profitable ones. Successful programs carried out by Postgraduates in the next stage will increase the image and reputation of the University concerned. 

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